Within Luzon, the largest island of our 7,100 islands is a massive development called “The Islands”. The 150-hectare Vista Land complex sprawls over Dasmariñas City, in the province of Cavite, and is designed to become one of the province’s key residential-business-commercial hubs. One of the most significant advantages, Camella Dasma at The Islands offers is its sheer proximity to Metro Manila. It is close enough to allow residents access to the work, the key services, and the leisure facilities the CBD offers; yet far enough to be free of the overcrowding and stressful congestion that are part and parcel of life in that metro. Moreover, the province has always played a major role in our history and continues to be key to our development and evolution as a nation.
Dasmariñas City is a quick 30 to 45 minutes from Metro Manila and 15 minutes from Alabang Town Center. Dasmariñas is Cavite’s largest city in terms of area and population, the 12th largest in the country; and, as a “first-class” city in terms of income; it is the province’s most dynamic. The lures of Dasma are hard to resist, and it’s largely because of this that Camella has chosen to build a lovely Mediterranean village nearly on the Metro Manila-Cavite border…welcome to Camella Dasma at The Islands.
A Location Beyond Enviable
Cavite is contiguous with Metro Manila, and Dasmariñas–along with Bacoor–is right on that border. Because of this, Dasma–as it is affectionately referred to–has become a highly industrialized city whose growth has been influenced by its proximity to the CBD, as well as to progressive Tagaytay City, benefitting nearly as much as Metro Manila from the government’s push and support for industry.
Dasma’s rise as a preferred location by businesses, both local and multinational, is also due to the mass exodus to the city over time. Affluent families from Metro Manila and the neighboring provinces have chosen Dasma as their home, because, while it is extremely close to the National Capital Region, it is spared the big city noise and bustle. The migration brought more business to the city, which in turn brought jobs and the growth of industry. The relocation of many industries to the city has also brought a large number of foreign residents to Dasma, giving it the nickname, “The Melting Pot of Cavite.”
At the heart of all this is The Islands –a massive master planned aggregation of homes, commercial centers, business hubs, and leisure zones–and on 20-hectares of that new global “city” is Camella Dasma at The Islands. Fresh, broad, and brimming with the charm of a Mediterranean village.
Already hinged on Dasmariñas’ enviable location, Camella Dasma at The Islands itself is strategically planted close to the city’s main thoroughfare: The Zapote-Molino/Paliparan Road. This brings it an easy five minutes close to SM Dasma, Robinsons Place Dasma, and Waltermart. The city itself can be accessed through three entry-points: Alabang via Daanghari and Paliparan Road, the Coastal Road via Gen. Aguinaldo Highway and Governor’s Drive, and the SLEX via the Carmona Exit.
Camella Dasma at The Islands allows its residents access to schools like De La Salle University Dasmariñas, the National College of Science & Technology, Immaculate Conception Academy, and St. Paul College–which is actually within property. There are also hospitals close by, as well as public markets and the city’s top malls and key destinations.
Homes Blooming Within a Stunning Mediterranean Village
Camella Dasma at The Islands is designed to bring together Mediterranean gentility and tropical flare. Palm trees and landscaping will line entire avenues. From the spacious Elaisa home to the cozy Reana townhouse, eight of Camella’s best-loved home models will populate the community, allowing residents to choose exactly how they want to live. Plazas, rotundas and trellised or wooded walks and trails will adorn the village, creating a nature sanctuary that will relax while re-energizing and rejuvenating the soul.
Rife with amenities designed to offer a dream lifestyle, Camella Dasma at The Islands is so expansive that it will have within its wall a commercial hub called the “Town Square.” The flagship tenant of The Square is a Finds Convenient store already standing. There will be more retail shops and a Sunday market–where stalls will be available for rent, coming in to make The Square a beguiling destination for the residents and other Caviteños.
The “Terraces Garden,” a multi-purpose function area, is where families and neighbors will gather and make lifetime friends. Around the “Garden” there will be a swimming pool, a children’s park, a basketball court, and a therapy walk.
For security, the entire complex is protected by a perimeter fence and guarded 24/7 by a secured gateway with a CCTV system, and roving security guards. To make things even more convenient, Camella Dasma at The Islands–as in all other Camella developments–will have a shuttle service to ferry homeowners in and around the community, as well as to nearby malls, transport hubs, and other key destinations.
Camella Dasma at The Islands will not just be a place to live and sleep. It is created to inspire one’s dreams, nourish one’s families, and make the best memories and the finest tomorrows.
The Country’s Biggest Homebuilder Builds Bigger and Better, for You
Camella is the subsidiary catering to the mid-market segment of Vista Land, the country’s premier homebuilder. In 38 years, it has built a selection of affordable, quality homes with themed communities across our islands. The group has built more than 250,000 homes and maintains a powerful presence in Mega Manila and 38 other key provincial destinations and 65 cities and municipalities. In its years of groundbreaking leadership in home building, Camella has achieved the enviable position of being the country’s most preferred home brand. The group has been given the honor of being selected as one of Asia’s Trusted Brands by Readers’ Digest three times over.
Learn about Camella Dasma at The Islands, and other developments in Cavite, If you’re interested in any of the Camella developments,call/text 0929-735-9301/0917-531-7091 Keep up with the latest Camella news, events and announcements through www.camellaasia.com Like "Camella Homes Philippines" on Facebook
Source: Philippine Daily Inquirer
It's been years since Camella's "Bulilit" commercial first aired, but its success prompted it to remain in the consciousness of many both young and old. Aside from the adorable, young lead, the commercial's catchy theme song, "Bulilit" has gained popularity for its simple, yet highly, relatable message.
As the company continues to strengthen its presence in the midmarket segment, Camella has recently launched another advertising campaign that will endear it once again to its target market.
The campaign, wittingly titled, "Bunk Beds", provides a peek into the lives, dreams and aspirations of every Filipino family. Inspiring and heartwarming, the brand's newest commercial hopes to present a more candid take on the reality of raising a growing family.
Starting with limited resources, Filipino families often find themselves having to make do with whatever is made available to them, sometimes to the extent of having to sacrifice quality of life even for the young ones.
The television commercial shows a typical Filipino family engaged in their nighttime ritual the father lovingly kisses his wife, the baby and three other children, good night; going from bed to bed, to make sure that they are all nicely tucked in. He then proceeds to say "goodnight" to the house help before the harsh reality of their living condition is presented. Dad then straps himself onto the wall with a seatbelt and tries to sleep. In spite of its comedic nuances, the reality presented in this situation is that there simply isn't enough space anymore for their growing family.
The camera then pans out to show the limited space of their home and it is revealed that the entire floor has been covered with his sleeping family. The said scene is echoed in the commercial's jingle, "Daddy ko, daddikit. Dikit nang dikit... Sikip, masikip." It may be funny to watch but it does make you think about your own family, and the kind of life that they deserve.
You don't need to be a multimillionaire to want the best for your family. Being able to provide your children with a comfortable life is something that every hardworking parent aspires for.
Hence, in the second part of the commercial, it is already morning and the same family wakes up to something new. They are now in a bigger home, and as the house help cheerfully greets them a "good morning", Mommy, baby and Daddy are now sharing their own room while the two boys and little girl have their own rooms as well. To mirror the upbeat mood of being able to finally live in a more comfortable home, even the tempo of the commercial's jingle has shifted to something lighter and more fun, "Dito na! Dito na! Bahay maluwag na!"
The family is now shown owning a house in one of the many beautiful Camella communities across the country, as the jingle continues, "Salamat Daddy ko, nasa Camella na tayo!" Aside from the inspiring television commercial, Camella also made use of the same jingle for its radio advertisements, actively prompting families to realize their options when it comes to being able to afford a house that they'd love to keep coming home to.
Directing Camella's latest television advertisement was top helmer Joel Limchoc of Pabrika whose impressive portfolio includes award-winning commercials for local and international brands. Brilliantly and heart-warmingly crafted by the creative and strategic taints at Leo Burnett and working closely with Camella's Corporate Communications team, Bunk Beds' message was presented cleanly and clearly.
As so many Filipinos dream of a home of their own with rooms to raise and nourish a growing
family and growing dreams, it doesn't have to remain a dream thanks to Camella. Being one of the most enduring real estate giants in the country, Camella responds to this need by building spacious homes in exquisite, themed communities across the country. With each and every one
specifically designed to make the dreams of the middle-income Filipino family a reality.
Offering a variety of sizes, designs and price options as well as strategic locations and financing schemes, which make it much easier to purchase a home, the company envisions being able to provide a home for every Filipino family wherever in the Philippines they choose to reside.
The television and radio commercials show a deep understanding of the aspirations of its market, and succinctly capture what Camella has been successfully doing for over 38 years. The group has built over 250,000 homes in Mega Manila and 38 other key provincial destinations and 65 cities and municipalities, making it the real estate brand with the widest geographic reach and the brand that builds for the country's middle income segment and OFWs.
Though handled lightly and with humor, "Bunk Beds", proves that Camella understands the lives and needs of the Filipino family and offers itself up to them as a stepping stone to the possibility of their dreams becoming a reality.
BUILDING THE FINEST HOMES TO MAKE DREAMS BECOME REALITIES
Camella is the subsidiary catering to the mid-market segment of Vista Land, the country's premier homebuilder. To date, the company has won the Reader's Digest Trusted Brand Gold Award three years in a row, proving that Camella is a real-estate brand to be reckoned with in all of Asia. For more information on Camella communities, If you’re interested in any of the Camella developments,call/text 0929-735-9301/0917-531-7091 Keep up with the latest Camella news, events and announcements through www.camellaasia.com Like "Camella Homes Philippines" on Facebook
Source: The Philippine Star Sunday
Camella Homes is the country's number 1 home builder that has developed communities linking the suburban living to the heart of the city. Building the country with quality and affordable houses, it highlights properties for sale that embody innovation and progress with family and community life.